Jag Venugopal's Blog

April 4, 2010

The Kindle: Amazon’s #1 Bestselling Product?

Filed under: Digital Living — Jag @ 8:16 pm
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I’m sure you’ve seen the ads on the back covers of Time and Newsweek, claiming that the Kindle is Amazon’s #1 bestselling product.

I thought about this claim for a while. Somehow, I could not believe hordes of e-book addicted buyers were plonking down such large amounts of cash that Amazon sold more Kindles than any other product — any book, any dvd, any anything.

After thinking about it for a while, Amazon’s clever use of English became apparent. The Kindle is not Amazon’s #1 bestseller. Instead, they are claiming that the Kindle is Amazon’s #1 bestselling product. Now given that the number of products with an Amazon brand name can probably be counted on the fingers of one hand, this particular claim was an easy one to make. And with a little bit of semantic ambiguity, Amazon can get away with letting people get the mistaken belief that nothing sells more on Amazon than the Kindle.

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